Signature Series
Let's Fix This Business.
We look at businesses from the customer's point of view — what they see, where they hesitate, what causes friction — and show what we would fix, and why it matters.
Example teardown — fictional business, for illustration. Until real client makeovers exist, our teardowns use clearly-labelled fictional businesses built from patterns we see across real Indian SMEs. No invented results, no real company named.
Case File 001 · Rajkot
Kesari Industrial Fittings (fictional example)
This ₹5 Crore Business Has a Great Product. So Why Is It Almost Invisible Online?
Manufactures precision pipe fittings for pharmaceutical and food-processing plants. 22 years old, 35 employees, consistent quality, strong repeat orders from existing clients.
What we noticed
- 01
Searching the company name shows a Justdial listing and nothing else — no website, no Google profile owned by the company.
- 02
The only product photos online are low-resolution images on a B2B marketplace listing from 2019.
- 03
Enquiries go to the owner's personal WhatsApp. No record of who asked for what.
- 04
Quotations are sent as plain text messages with no letterhead, terms or validity date.
Before → Problem → Fix
What we'd fix, and why.
Before
No website
Problem
Buyers cannot verify the company exists at the standard they need
Fix
A focused 6-page site: capability, products with specifications, certifications, facility photos, enquiry form
Before
Marketplace photos from 2019
Problem
Products look dated next to competitors' catalogues
Fix
One-day product shoot plus AI-assisted cleanup; a forwardable PDF catalogue
Before
WhatsApp-only enquiries
Problem
Leads lost, no follow-up, no pipeline visibility
Fix
Simple lead tracker: every enquiry logged, staged, and followed up on a 3-day rule
Before
Plain-text quotations
Problem
Looks informal next to structured competitor quotes
Fix
A branded quotation template with terms, timelines and validity — sent as PDF
Your business next?
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The obvious next step
Your business doesn't need more complexity.
It may just need a few things fixed properly.